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Want a bowl game, just go out and sponsor one

East Bernard Express of East Bernard, Texas

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The practice of selling college championship bowl games to the highest bidder has been going on for some time. The Cotton Bowl, the Rose Bowl, the Hobday Bowl. Those were simple times, before corporate sponsorship, and now it seems like eons ago.

Initially the sponsors were generally companies we knew, like the Mobil Cotton Bowl Classic. The Holiday Bowl has been known as the Sea World Hobday Bowl and Pacific Life Hobday Bowl, both fairly well known companies. The current Hobday Bowl sponsor is National University, an institution of higher learning, I am assuming.

I have never given much thought to who the sponsor of any bowl game is. I keep up with the bowl game my beloved Aggies are playing in and I generally know when "the" bowl game of the season is being played as I know the college football season is officially over for about eight months.

Beyond that, I'm not sure who's paying the big bucks for spon-sorship. Which is not good news, if you're the sponsor of one of these games.

I found a bst of all college bowl games to be played from Dec. 17 until the championship game on Jan. 6. Quite an impressive bst of sponsors that I knew nothing about.

The bowl season started off with the Gildan New Mexico Bowl. Apparently Gildan is a T-shirt, socks and underwear company. Who knew? Royal Purple Las Vegas Bowl was next in the line up. Royal Purple is a synthetic oil product. My guys knew what this one was. I had to research it. I suppose I am not their target market.

R+L Carriers is a transporting company who sponsors the New Orleans Bowl; don't think I've ever heard of the Pinstripe Bowl but it's played at Yankee Stadium in New York, which sort of makes sense. The sponsor of this game is New Era, a company that makes head wear. Or so my son told me.

Then there's the AdvoCare V100 Bowl, formerly known as the Independence Bowl. How many people even know what AdvoCare is? I do, but no one in my family had a clue. Some at my house thought they sold insurance. Not sure this has been effective marketing for them.

There are several sponsors I know and have even bought their products — Valero Alamo Bowl, Little Ceasar's Bowl and Buffalo Wild Wings Bowl. But the San Diego County Credit Union Poinsettia Bowl and Franklin American Mortgage Music City Bowl, really?

I hope my Aggies never play in one of those bowl games.

For this year, at least, Texas A&M fans can hold their heads high and proud as our Aggies take on Duke in the Chick-fil-A Bowl in Atlanta. Doesn't get any better than that.

Happy New Year and I hope your team wins.

Tricia Potts, a mother of four, is a homemaker and newspaper columnist living in East Bernard.

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Original Publication Date: January 2, 2014

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