Small Town News
Local retailer debuts technology to help when phones take a plunge
Residents of Rehoboth Beach can now bring their wet cellphones back from the dead. TCC, the largest Verizon premium wireless retailer in the U.S., announces it is rolling out drying technology from Redux in nearly 700 nationwide stores, including its location in Rehoboth Beach at 386 Walmart Drive, Unit 5. The company first introduced the technology in select TCC stores in early 2015 and is now expanding its availability to reach more consumers.
Redux removes all moisture from wet cellphones and returns them to safe working condition. The revive process has been successful in recovering devices damaged by many perils, including the toilet, pool, washing machine, mud, beer, wine and more.
Pricing for the successful recovery of a device is $50 for a basic phone or a data device and $90 for a smartphone, in addition to a $10 diagnostic fee. Additional phone insurance providers will offer lower pricing for successful recovery of a device.
For customers who choose a more proactive approach, Redux is offering a discounted membership program for $29.99, which includes two recoveries of devices.
"Everyone thinks their phone is fried when it gets wet, and that just simply isn't the case," said Reuben Zielinski, cofounder of Redux. "This new technology will remove 100 percent of the moisture from wet electronics, allowing many mobile device users to recover their hardware investment and precious data."
In order to ensure a successful revive when a phone gets wet, customers should follow these steps:
Do not plug the device in
Turn off the device immediately
Remove the battery (if possible)
Visit a local TCC store. Upon a successful revive, the device will maintain its existing life expectancy. The process typically takes less than one hour.
"Redux saves customers money by eliminating the cost to replace devices," said Scott Moorehead, CEO of TCC. "The typical cost of purchasing a replacement device is nearly $300 on top of a deductible of $150 or more, if the customer has insurance. But what's even more important to most customers is the ability to recover their data, and Redux enables them to save potentially irreplaceable information, such as contacts, photos, videos and more."
In the future, TCC stores will allow customers to use the technology to recover most wet portable electronic devices, including MP3 players, digital cameras, tablets, portable gaming systems, hearing aids and more.
Redux was inspired when cofounder Joel Trusty's wife subjected her cellphone to a full cycle in the washing machine and was devastated that not only was the phone ruined, but all the data, contact information, photos and videos were lost. With a background in manufacturing, Trusty had an idea for how to save his wife's phone and knew that his friend and neighbor, Zielinski, an ex-IBM employee, had the equipment to put his idea into practice. Together, they fixed the phone, and within one week created the first Redux model.
To learn more about Redux, visit www.TCCRocks.com. Consumers can also find more information about the company at www.facebook.com/getredux and www.twitter.com/getredux. To learn more about TCC, go to www.TCCRocks.com, www.facebook.com/tcctalk and www.twitter.com/tcctalk.
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