Small Town News

Accomplishment

PCCVB and Snowshoe win awards and funding

The Pocahontas Times of Marlinton, West Virginia

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Pocahontas County Convention and Visitors Bureau scored big in the recent Stars of the Industry Awards at the Governor's Conference on Tourism held October 25 through 28 at Oglebay Park in Wheeling.

The CVB won Best Advertising Campaign for Discover the Birthplace of Rivers.

The campaign featured outdoor advertising along Rt. 33 and Interstate 79, along with geo-target web advertising as well as print ads and a targeted mailing program.

"This campaign focused on the wonderful waterways we have here in Pocahontas County," said Gail Hyer, Marketing Specialist for the Pocahontas County CVB. "The water quality here is exceptional. We wanted to focus on not only how much pleasure we derive from it but also how vital it is for us to take care of the waterways and protect them for future generations."

Snowshoe Mountain Resort also received an award for Best Advertising Campaign.

Well-known writer Joe

Tennis, who writes for the Bristol Herald newspaper in Bristol Virginia, won the award for Best Print Article. Tennis hiked the historic Dolly Sods, paced hundreds of steps to spy beautiful waterfalls, toured with forest rangers to identify wildlife and wild places in the Monongahela National Forest. He hummed along to mountain music at the Purple Fiddle, viewed Civil War Battle sites and the largest steerable telescope on Earth all on the same day! He trekked around and over boulders and through deep caverns. His experience in the great outdoors was enhanced by gracious hosts and down-home hospitality at bed and breakfast inns, cabins built by the Civilian Conservation Corps, small cafes, and unique shops off the beaten path.

His four-day visit culminated with a 10-page spread in the popular outdoor magazine — Blue Ridge Country. The magazine is sold on 5,000 newsstands in 39 states with a readership of 325,000 and does a remarkable job covering the mountains of North Carolina, Virginia, Tennessee, Georgia, Kentucky and West Virginia. It has a huge following and many readers carefully preserve the issues for later review; the magazine is a collectible.

Both the Pocahontas County Convention and Visitors Bureau and Snowshoe Mountain Resort were successful in procuring MAPP

(Matching Advertising Partnership Program) funding for special advertising and marketing campaigns for 2015/16.

Snowshoe Mountain secured $125,000 for their "Winter Unabridged" campaign using print and Internet

Media aimed at markets in the Mid-Atlantic and Southeast.

The CVB will use their $54,831.60 for a campaign "Vacation Connection" which uses print, TV and Internet Media aimed at the Ohio and Virginia markets.



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Original Publication Date: November 5, 2015



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