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Southeast Alaskas Island News of Thorne Bay, Alaska

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Despite an economy that had begun to falter, 2008 did bear witness to an increase in Black Friday spending online over the previous year. Known as Black Friday, the day after Thanksgiving is a day many instantly associate with shopping, particularly at the malls and large electronics retailers. However, while it appears Americans are still doling out dollars the day after Turkey Day, they appear to be doing so online. According to comScore, Inc., a marketing research company that provides data and service to Internet retailers, Americans spent $534 million on e-commerce shopping on Black Friday in 2008. That's a one percent increase over 2007, despite the widespread knowledge, or even panic, that the economy was beginning a downturn. Many credit the positive Black Friday performance of 2008 to aggressive promotions and discounts many retailers offered as a means of countering the fears associated with the sagging economy. 2009 figures to offer an even better portrait of how efficacy-ious such promotions are, as much of the country has adopted lifestyle changes wherein a greater emphasis has been placed on saving money. Perhaps no day, however, will prove more interesting for online retailers than Cyber Monday, the Monday after Thanksgiving which is widely considered the first official day of the online shopping season. Should the economy truly impact online retailers, Cyber Monday 2009 will be a good indicator as to whether the season will be good or bad for online retailers.

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Original Publication Date: November 23, 2009

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